Recent #marketing news in the semiconductor industry

4 months ago

➀ Intel plans to outsource its marketing operations to Accenture, leveraging AI for tasks like information processing and personalized communications, resulting in significant layoffs within its marketing division.

➁ The restructuring aims to streamline operations, reduce costs, and focus internal teams on strategic projects, though the company has not clarified how AI will enhance brand strength.

➂ Affected employees will be notified by July 11, with some retained to train Accenture contractors during the transition phase.

AIIntelmarketing
about 1 year ago
➀ This letter discusses the updates and activities of STH in Q3 2024, including the challenges and achievements in filming at the Paris 2024 Olympics, the upcoming server reviews, and the expansion of the STH team and channels. ➁ The author reflects on the growth of the STH YouTube channel and the introduction of the Axautik Group for more specialized content. ➂ The letter concludes with a call for team expansion and a reminder to subscribe to STH's newsletter and YouTube channel for more content.
AMDData centerIntelNVIDIASoftwareYoutubegaminghardwaremarketingservertechnology
about 1 year ago
1. Roblox has partnered with Warner Bros. to allow users to purchase real-life cinema tickets within the game, starting with the Beetlejuice sequel. 2. Players can buy tickets directly through an 'Escape the Afterlife' experience and receive an exclusive avatar item. 3. This move aims to engage audiences and potentially reach new fans, marking the first time a studio has tested ticketing on the platform.
Software & GamingTech Newsmarketing
over 1 year ago
1. A study led by researchers at the University of Passau on product upgrades and customer betrayal perceptions won the SERVSIG Best Service Article Award 2024. 2. The study, titled 'You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades,' examines how perceived betrayal affects customer acceptance of product upgrades. 3. The research team, including Dr. Janina Garbas and Prof. Dr. Jan Schumann, emphasized that research is always a team effort.
Customer Perceptioninnovationmarketing