07/03/2024, 04:15 PM UTC
帕绍大学团队荣获服务营销领域重要出版物奖University of Passau Team Wins Award for Important Publication in Service Marketing
1. 帕绍大学关于客户因产品升级而产生背叛感的一项研究荣获2024年SERSVIG最佳服务文章奖。2. 该研究由Janina Garbas博士领导，分析了强制升级对客户满意度的影响。3. 研究团队在佛罗里达州的'服务前沿'会议上获得了这一著名奖项。1. A study by the University of Passau on customer perceptions of betrayal due to product upgrades won the 2024 SERSVIG Best Service Article Award. 2. The study, led by Dr. Janina Garbas, analyzed the impact of mandatory upgrades on customer satisfaction. 3. The research team received the prestigious award at the 'Frontiers in Service' conference in Florida.
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