➀ Foldable smartphones remain a niche but rapidly growing segment in Europe, with book-type models driving a 37% YoY sales surge in 2024;
➁ HONOR challenged Samsung’s near-monopoly, prompting Samsung to counter with the Galaxy Z Fold7, while HONOR’s upcoming Magic V5 aims to reclaim technical superiority;
➂ Apple’s anticipated 2026 entry is expected to intensify competition, with book-type foldables projected to capture 2% of total smartphone sales and nearly 10% of the premium market in Europe by 2028.