05/30/2025, 05:17 AM UTC
2025年智能手机市场预计同比增长0.6%2025 smartphone market to grow 0.6% y-o-y
➀ IDC预测2025年智能手机出货量将同比增长0.6%至12.4亿台，主要受市场渗透率饱和与换机周期延长影响；
➁ 中国市场受益于政府补贴推动Android增长3%，而苹果因华为竞争及补贴限制或下滑1.9%；
➂ 美国市场在贸易战压力下仍增长1.9%，运营商补贴政策和下半年高端新机发布缓解了价格波动冲击。
➀ IDC forecasts 0.6% YoY growth in 2025 smartphone shipments to 1.24 billion units, citing market saturation and longer refresh cycles;
➁ China's 3% growth is driven by government subsidies benefiting Android, while Apple faces a 1.9% decline due to Huawei competition and subsidy ineligibility;
➂ The US market grows 1.9% despite trade war impacts, mitigated by carrier deals and premium device launches in late 2025.
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