<p>➀ Ed, an CEO, strategizes to secure a lucrative UK government ID card contract estimated at £1.2-2 billion, leveraging political connections;</p><p>➁ He proposes ScunthorpeID (SID) as a British front company for public reassurance, highlighting its tech capabilities and friendly acronym;</p><p>➂ Negotiates a 30% net profit share with ScunthorpeID's owner after playful bargaining over subcontracting roles like distribution and customer service.</p>