11/23/2024, 07:19 PM UTC
OPPO印尼继续扩产2400万台OPPO Expands Production in Indonesia with 24 Million Units
<p>➀ OPPO已扩建并升级位于雅加达西部丹格朗的生产设施，满负荷运转时每月可生产200万部手机，涵盖从经济型到高端的全系列产品，并为当地创造1200个就业岗位。</p><p>➁ 作为OPPO全球第二大工厂和海外最大生产基地，印尼工厂在OPPO的国际化战略中占据重要位置。扩建后，该工厂年产能将新增2400万部。</p><p>➂ 目前OPPO在印尼手机市场的占有率高达20%，排名第一。然而，其竞争对手vivo和小米也在积极布局，争夺这一地区快速增长的技术熟练的年轻消费者群体。</p><p>➃ OPPO已在印度、印尼、土耳其、巴基斯坦、孟加拉国、埃及和巴西等国家建立生产基地，并通过覆盖70多个国家和地区的30多万个零售点销售产品。海外市场约占智能手机总出货量的60%，其中东南亚和拉丁美洲是其主要增长引擎。</p><p>➀ OPPO has expanded and upgraded its production facility in Tanggerang, West Jakarta, which is capable of producing 2 million phones per month when fully operational, covering a full range of products from economy to high-end, and creating 1,200 local jobs.</p><p>➁ As the second-largest factory of OPPO globally and its largest overseas production base, the Indonesian factory plays a crucial role in OPPO's internationalization strategy. The expanded factory will have an additional annual production capacity of 24 million units.</p><p>➂ OPPO currently holds a 20% market share in the Indonesian smartphone market, ranking first. However, competitors such as vivo and Xiaomi are also actively expanding in the region, targeting the growing young and tech-savvy consumer base.</p><p>➃ OPPO has established production bases in countries such as India, Indonesia, Turkey, Pakistan, Bangladesh, Egypt, and Brazil, and sells products through over 300,000 retail points in more than 70 countries and regions. Overseas markets account for about 60% of OPPO's smartphone shipments, with Southeast Asia and Latin America (such as Brazil and Argentina) as its main growth engines.</p>
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