06/29/2025, 04:20 AM UTC
星巴克：战略见效可能尚需时日Starbucks: Strategy Might Take A While To See Its Results
1、星巴克近年同店销售停滞且利润率收缩，显著落后行业基准；2、新战略聚焦菜单简化、减少折扣和小型门店模式，旨在提升运营效率和盈利水平；3、尽管战略调整，短期增长前景仍不明朗，当前股价估值未充分反映持续的经营挑战和竞争压力。1. Starbucks has experienced stagnating comparable sales and margin contraction in recent years, significantly underperforming industry benchmarks; 2. The 'Back to Starbucks' strategy emphasizes menu simplification, reduced discounts, and compact store formats to enhance operational efficiency and profitability; 3. Despite strategic adjustments, near-term growth prospects remain uncertain, and the stock's valuation fails to reflect persistent operational challenges and competitive pressures.---
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