08/19/2024, 05:15 PM UTC
Epic游戏商店的免费游戏计划被CEO称为“神奇”Epic’s free game program has been “magical” claims CEO
1、自2018年以来，Epic游戏商店每周都会提供免费游戏，这一策略被CEO Tim Sweeney称为“神奇”。2、Sweeney指出，尽管某些独占协议并不盈利，但免费游戏计划非常有效，以低于传统广告方式的成本吸引新用户。3、开发者通常在提供免费游戏后，其付费游戏的销量会增加，这促使他们与Epic合作，通过定时发布免费游戏来提高即将推出的游戏知名度。1. Epic Games Store has been offering free games weekly since 2018, a strategy that CEO Tim Sweeney calls 'magical'. 2. Sweeney noted that while some exclusivity deals were not profitable, the free game program has been highly effective, attracting new users at a lower cost than traditional advertising methods. 3. Developers often see increased sales of their paid games after offering a free title, prompting them to collaborate with Epic for timed releases of free games to boost awareness of upcoming titles.
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