<p>➀ Hyperscaler cloud marketplaces (AWS, Microsoft, Google Cloud) are projected to drive enterprise software sales growth from $30B in 2024 to $163B by 2030, with a 29.1% CAGR;</p><p>➁ Key drivers include multi-year cloud commitments ($470B in total), strategic marketplace procurement, and the rise of agentic AI, which is expected to account for $24.4B in spending by 2030;</p><p>➂ Cybersecurity ($31B by 2030) and partner-led transactions (60% of total) will play crucial roles, with infrastructure software, DevOps, and business applications dominating 63% of marketplace spending.</p>