07/05/2024, 04:25 AM UTC
视频研究等提供直播市场趋势和广告价值报告免费下载Video Research et al. Offer Free Market Trends and Advertising Value Report on Live Streaming
1. 直播媒体，尤其是Twitch，因游戏直播内容的流行而具 有较长的每日观看时间；2. 15-19岁的观众占比高，显示了平台对年轻观众的吸引力；3. 直播平台上的横幅滚动广告有助于提高品牌和产品的喜爱度。1. Live streaming media, particularly Twitch, is characterized by long daily viewing times due to the popularity of game live streaming content; 2. Viewers aged 15-19 make up a significant portion, indicating the platform's appeal to younger audiences; 3. Banner roll ads on live streaming platforms contribute to increased brand and product favorability.---
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