02/13/2025, 01:00 AM UTC
中国服装零售商Shein：崛起之路与全球影响力Shein On
➀ 成立于2008年的Shein已经成为全球最有价值的服装零售商之一，其在线收入已超过H&M和Zara等传统时尚竞争对手。
➁ 在疫情期间，Shein的在线净销售额从2019年的25亿美元飙升至2020年的84亿美元。
➂ 尽管面临挑战，如被印度禁用，但Shein预计到2024年将实现480亿美元的在线收入，比2018年的14亿美元净销售额大幅增长。
➀ Shein, founded in 2008, has become one of the world's most valuable clothing retailers, with online revenue surpassing traditional fashion competitors like H&M and Zara.
➁ During the pandemic, Shein's online net sales soared from $2.5 billion in 2019 to $8.4 billion in 2020.
➂ Despite facing challenges, such as being banned in India, Shein is expected to generate $48 billion in online revenue by 2024, a significant increase from its 2018 net sales of $1.4 billion.
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