1. Nike has slightly increased in value, outperforming the market by 9.4% after receiving a Buy rating in early summer. 2. The company is expected to report earnings this week with relatively low consensus expectations. 3. The growing global popularity of American Football and an extended NFL contract could add a wildcard element for Nike. NKE still needs to prove its ability to maintain and defend its significant market leadership margin. 4. With moderate payout ratios, Nike positions itself as an income investment for a long-term dividend marathon.